“It says chocolate cake!”
It was only when I was tidying up the kitchen and moving empty cake boxes that I noticed it! The Braille on the bottom of a chocolate cake from the co-op.
Braille is a system of patterns of dots that blind people use in order to read. Some blind people label things in Braille, I have sticky labels on my spice rack, but it’s still quite uncommon to find products that have been labelled in Braille by the manufacturer.
Legally, tablets and medicines have to be labelled in Braille (let’s see if we’re as fortunate when the UK leaves the EU). This is nothing new, although I did have to point out to the vet that sticking their own labels over the Braille ones kind of defeated the object of having it in the first place.
Anyway, as long as I keep things in their original cardboard boxes, it’s easy enough to identify what tablets are. But chocolate cake? That was something new.
Of course the discovery meant that we had to buy more chocolate cake in order to get a photo for this blog. See the hardship I went to for you, my readers?!
I contacted the Co-op to find out a bit more about why they had decided to label some of their products in Braille. This is the response I received back from Ian Ferguson, Manager on the Food Policy Team:
“We are the only retailer to carry braille on food and non-food products as we understand how important braille is to help for our visually impaired customers to lead independent lives, and we take very seriously our commitment to our customers to provide excellent products and customer service.”
“The Co-operative Food provides braille on all of its own-brand food and non-food product packaging, where it is technically feasible.
We first introduced braille onto our own-brand medicines in 2001, and then onto all products, where technically possible, from 2002.
Unique braille files and metal printing blocks are created for each of the many thousands of individual products, and are checked before being printed on pack.
For cardboard we would use a unique set of metal printing blocks, for self-adhesive labels we would use silk-screen printing.”
I have to be honest and say that I don’t usually shop at the Co-op. I used to live near one, and it was really handy to have it so close by if I forgot something. But I would like to support what they’re doing, and also to make other blind shoppers aware of it. After all, I only discovered the Braille by accident as I was tidying up.
As I mentioned in my article about Braille products from L’Occitane, having Braille labels on products wouldn’t necessarily help me in the store (I’m not going to pick up every box on the shelf to see whether it’s what I’m looking for), but once in the home, it’s nice not to have to remember what things are or label them myself. Also, if you know that the label is on the bottom of the box, for boxes with no plastic insert, it’s also a good way to know which way up they should go!
The statement doesn’t give further examples of Braille products. I’ve seen it on cakes and pizza bases, but I’d be interested to know what else you’ve come across with Braille on it. Let me know in the comments if you’ve found Braille on other Co-op products too!
So well done to the Co-op!