I was quite ashamed to realise that I hadn’t updated my post index page since October 2018! I had it on my list of things to do every week, but somehow it slipped off my radar and the next thing I knew, I had over 3 months of posts to add – not good really as I know that some people use it.
The idea for the index was to break down the content into topics because I know some people are only interested in certain topics here, so having the content arranged under headings makes it easier to find what you’re looking for.
So, I’m up-to-date again now, and I’ve rearranged the sections. If you want Blogmas, you need to scroll right down to the bottom. The empty products and favourites have also been shifted down now as I’m not planning to continue with these regularly.
I know some readers just follow along with the blog as new posts are published, but hopefully the index will help anyone who’s looking for something specific. And if you did notice I hadn’t been updating it – sorry!
Changes to Unseen Beauty
In January the blog celebrated its second birthday. I didn’t do a post, but I had some celebratory chocolate and thought “yay! Unseen Beauty is two years old”!
When I started, I didn’t really know where I was going with it, but I knew a lot of the things I wanted to talk about would be out of place on my business blog.
In those two years, the audience has grown, and I’ve known for a while that it has broadened out a lot. It’s read by friends, at least one family member, and people in the UK and other countries whom I’ve never met. I called it a beauty and lifestyle blog, but it’s become a lot more lifestyle than beauty, because there are so many other things I want to talk about.
So if you’re mainly here for beauty product reviews, you’ll probably be disappointed. But there are so many people doing that. My take has always been a bit different, because I can’t just go on looks, but even so – it’s a very busy space online.
On the other hand, I’ve learned that my content is being read by people who would never come for the beauty and skincare posts.
I haven’t abandoned those posts completely – although I am pretty much an all-or-nothing kind of girl in most other respects. I’ll still do round-ups when I’ve got some products to talk about, but I’ve cancelled all of my subscription boxes now and am focussing on what I have.
It’s not that I’m bored of skincare and trying new things, but I reached saturation point in terms of constantly testing the latest releases, and I don’t want things to go to waste – especially as I pretty much bought everything myself as opposed to being sent it by PRs.
I’ve also got a bit bored with the content in the beauty blogging scene. Some people are still doing a fantastic job talking about what they like or have tried recently, but it feels like there is a lot of noise with people churning out sponsored posts with products they wouldn’t normally buy, or saying that a skincare product is the best thing ever, when they’ve only had it for a few days. It doesn’t work like that, and as a result feels a bit fake to me.
People can do what they want with their blogs, but I’ve had a bit of a spring-clean of the blogs I read, and the people who are still there are people with something unique and individual to say. I think this is going to become increasingly important as the number of blogs gets higher and higher – we need to stand out from the crowd by having something original to say. Otherwise we just melt into the noise. I don’t want to do that.
So what’s coming up this year?
I’ve already changed my tag line on the blog and am not entirely happy with it, so what you see now might not be the final version.
- My course is definitely a bigger part of my life now – I wasn’t even doing it when I started the blog – so I want to talk about it in a way that is engaging for those who understand far more than I do and those who don’t have a clue what I’m talking about. That could be a challenge, but I’ll try!
- Accessibility has always been something that interests me, so I’ll continue posts on that, with a focus on websites, apps and access to information.
- I abandoned my book reviews last year, but I quite enjoy writing them if I have something to say about the issues in the book as well. So you’ll probably see more of those.
- There will still be some beauty and skincare posts when I have something to say, but you can expect fewer of this type of post.
- Animals, and especially dogs, will no doubt still feature, along with the charities that Unseen Beauty supports.
- I’m not feeling inclined to publish guest posts, unless I think the subject’s really relevant, but I do have plans to interview people who have interesting stories or insights to share – watch this space!
- More general things that interest me. I noticed that some of the posts that got the most engagement were the ones where I shared a story or idea that started a discussion. I’d like to see more of that because I am genuinely interested in what my readers think!
So, whilst people are still being told to find their blogging niche, I’m busting out of mine and looking to make Unseen Beauty more diverse! Hopefully you’ll stay with me on this journey of discovery!
More from Unseen Beauty
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