Thank you Pip box – beauty subscription box emails product leaflets to blind customers

Products from the January Pip box

Before Christmas I emailed a couple of beauty boxes with an idea. The Pip Box responded to me and has now made a change to their process that makes my life much easier as a visually impaired customer who can’t read their printed leaflets.

The Pip Box is a cruelty-free and vegan monthly subscription box. I’m not vegan, but the cruelty-free aspect is important to me, which is why I started getting this box last autumn. 10% of the profits from the box go to the charity Animal Free Research UK, and the box is named after Pip, the owner’s dog.

Anyone who has been following this blog for a while will know that I love trying out new products and discovering new brands, which is why I subscribe to beauty boxes. A lot of the time, you don’t know what will be in the box until it arrives. I have several ways of getting round the problem:

  • If S is around, I’ll just ask him what I’ve got – but he isn’t always around right at the time I want to know, and I don’t expect him to drop everything.
  • I can try scanning the card or leaflet and using an app on my phone to identify the text. This sometimes works, but is less successful if there is shiny paper or if the text is in columns.
  • I can use the same app to scan the products – sometimes this works, but it doesn’t read all of the writing. It might be enough to identify what kind of product it is, the brand, or some random information like what to do if you get it in your eyes. I use this method all the time if I can’t remember what something is, but it’s not so good for finding out about new things. It also depends on the colour and type of writing – the more unusual the packaging is, the harder it is for the scanner to read.
  • Sometimes people talk about their boxes on social media. Sometimes YouTubers and bloggers are fast to get their content up, so I can find out what is in my box too.

But all of these methods are a bit hit and miss for one reason or another.

Leaflet by email

This is why I asked if my Pip Box leaflet could be emailed to me. I can then read the email with the screenreader on my phone or laptop and know exactly what’s in the box. The company websites are also on the leaflet, so I know where to go if I want to blog about one of the products or find out a bit more about it.

This month, Sofi emailed the leaflet to me so I could identify the products when my box arrived. As far as I am aware, the Pip Box is the first beauty box to do this.

As a customer, it makes me happy because it helps me to enjoy the subscription independently without having to rely on others, wait, or use solutions that may or may not work.

As a company, it is one more step to build into the process, but it didn’t cost a lot to add this improved accessibility – only the time to build the new step into the process and the time to send off the email with the information.

Sofi from the Pip Box said “Here at The Pip Box we’re always looking for ways to improve our customer service and subscribers’ experience. When Kirsty got in touch to ask for a digital box leaflet we thought it was a great idea for visually impaired customers. We’ve since added this option to our website, under our FAQ’s section so future customers are aware.”

What was in this month’s box?

In the January, “refresh edit” we had:

  1. A tinted lip balm from Love Byrd (extra points for stating that it’s pink in the description because the name pucker doesn’t really give this away)
  2. 6 shades of nude eye shadow palette from cougar
  3. Black tea body scrub from Delhicious
  4. Face mask and mask brush from May Beauty
  5. Wild rose body lotion from Weleda

I’ve only heard of one of these brands before, so this month’s box was a great way for me to discover some new ones.

Weleda is most often talked about because of its skinfood, but I actually prefer their range of body lotions, so I was pleased to get a mini of one of them in this month’s box.

I’m most interested to try out the mask – I haven’t used it yet, but plan to tonight. I usually apply masks with my fingers, but I can see how a brush would help to get it all even, and this brush is super soft!

A lip balm is a good handbag staple, especially for this time of year when it’s cold and the lips need some extra protection. I like the ones in stick form too because you can easily apply them on the go.

I usually use sugar-based scrubs, but I like to see companies repurposing things such as tea leaves and coffee grounds so that they don’t go to waste.

The palette is something I won’t use because I only use cream and liquid eye shadows, but I’ve passed it on to someone who was really pleased with it, so it didn’t go to waste!

Once I had got my box, I could identify the lip gloss, brush, palette and scrub by touch. I’ve had Weleda lotions before, so was pretty confident that the tube was the lotion and the sachet was the mask, but I scanned them with my app to be sure. It generally won’t read all the information, but generally one or two words are enough to tell things apart, and it helps when you know what you’re looking for.

Final thoughts

I often highlight things that don’t work for me or that make my user experience more difficult, because I want to help educate companies about the often small changes that they can make to improve the accessibility of their websites, products, or user journey. I also like it if I can make people think about things they otherwise wouldn’t have considered.

But I also like to highlight good practice when I come across it because there are good news stories too. Sometimes you just need to ask and the change will be made for you.
So, if you’re looking for a cruelty-free and vegan-friendly subscription box from a company that listens to customers, I can recommend the Pip Box. If you’re visually impaired, now you can ask for a digital copy of the leaflet so you can know what’s in your box.

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Author: englishwithkirsty

I have two blogs. Unseen Beauty is my personal blog. English with Kirsty is my business blog for people who are interested in languages or learning English.

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