I decided to do this post because a couple of the YouTubers that I follow have asked me if there’s anything they can do to make their channels more accessible to people with a visual impairment.
I don’t expect people to completely rethink what they’re doing or particularly to accommodate me, and in many ways, I enjoy “watching” YouTube videos in the same way as everyone else – just without the pictures! I don’t want or expect special treatment. But it makes me happy when people ask this question because they want to be inclusive and make watching their channel a good experience for people who may not be able to see what they’re doing.
YouTube is a visual platform, but I use it as a source of information and entertainment and I know a lot of other visually impaired people do too.
So if you’re interested, here are some things that you could do to make your YouTube channel more accessible.
1. Don’t rely on putting information on screen
If you just display information on the screen, I can’t read it. I know it’s handy for putting up prices or where you can get products, but if you could put that same information in the information box as well, it means that blind people can read it. Information posted onscreen during a video is not read out by screenreading software, but I can use my software to read information on a web page.
If there are key points that you want people to remember – don’t just post them on screen with some music in the background. Either read them out, or put the information in the description box. Some of your sighted viewers have your videos on while they’re doing other things, and you can’t expect people to be glued to the screen at all times!
Having the information in a static place can also help sighted viewers if they want to view a particular link that you mentioned earlier in the video, or to refer back to something.
2. Try to describe colours
If you’re talking about a product, where possible, it’s good if you can mention the colour, rather than saying “it’s this colour” or not mentioning it at all because most people can see it. It’s like scents – your viewers can’t smell something, so often you try to say what it’s like or what it reminds you of. For people who can’t see the colours, it’s great if you can mention what they are, particularly if the product has a name that’s not connected with the colour. If a piece of make-up is named after an emotion, for example, I have no idea what colour that is!
The same goes for clothes too. Is it a long or short dress? Straight or floaty skirt? Long-strap or clutch bag? Chunky or delicate necklace?
Reading out some product information will make the video a bit longer, but I really appreciate it when people do!
If it’s a Vlog, can you say something about what you’re doing? I don’t mean you have to describe everything you see and do, but I enjoy Vlogs more when people give their viewers some clue as to what they’re talking about, rather than just capturing footage with the camera. I get the impression that they would do this anyway, and it’s nothing to do with making the content more accessible, but the fact that we have a bit more verbal information does make the Vlog more enjoyable for someone who can’t see what’s going on.
3. Not all of your YouTube viewers are on Instagram
I know many of them will be. There are also blind people on Instagram, but my time there lasted about 3 days. If you can’t see the pictures, it can be quite a boring experience. So whilst I can understand that many YouTubers want to get people following them on all platforms, there are still people in the world who have no plans to sign up to Instagram. So if you say things like “find out what I thought about the product on my Instagram stories” Or “enter by following me on Instagram”, you’re potentially excluding some people. If someone has chosen to follow you on YouTube, they shouldn’t have to jump through extra hoops to find out what you thought of a product. Even if you decide to do a story on it somewhere else, you could mention your thoughts in your next video as well.
4. Lookbooks aren’t accessible to people who can’t see them
This doesn’t mean you shouldn’t do them because I’m sure some people enjoy them, but signposting is good. I’m happy to just not click on something if I know there will only be music and content I can’t access, but it saves my time if it’s clear from the title or description that that’s what it is!
5.Be willing to answer questions
I don’t mean you should prepare to be bombarded by loads of detailed questions, but I certainly appreciate it when people whom I follow take the time to reply back about things like the shade or consistency of a product. It’s generally a good thing to do if you interact with viewers anyway, because it’s a way to carry on the conversation and build up a relationship with them, but if someone didn’t get a piece of information that they wanted because they couldn’t see what you were showing, it’s helpful if you can take a couple of minutes to answer a question. You can’t be expected to know everything that people might want to know!
I hope the tips were useful.
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